Blog Minx

In my hemisphere it’s autumn. That means lots of people lamenting about how summer’s well and truly over, a brisk nip in the air, shorter days, hot soup and, if you’re really comfortable with yourself, Ugg boots (look them up if you dare).

But if you’re in the northern hemisphere, do you care about all of the above?

No!

You’re too busy basking in the soft warmth of spring and planning that summer vacation at the beach house. And so you should. But unfortunately many companies marketing their wares to me online fail to understand that there’s this thing called, uh, the Equator, and that some people are upside down.

If they thought beyond their little space on the planet they might stop telling me to bronze my body for Spring Break. I wouldn’t read – in emails addressed to me – about how I need to stock up on Fourth of July fireworks, or defrost some Thanksgiving turkeys, or purchase thermals on a day when I’m lying on the beach with an ice cream.

I’m not saying anyone’s season is better, or that special occasions aren’t special. But if an international company stopped to think about my geographical situation, I’d notice. I might even buy something.