Read The Expiry Date On My Label
I’m awake early again, looking out at a beautiful pink-orange sunrise and planning the next steps in my life while eating Weetbix and Marmite* (not together) and browsing my RSS updates. I am doing all this because I can multi-task although Timothy Ferriss calls multitasking a great way to disguise doing nothing.
Anyway, I was reading an interesting post on Self Made Minds where Scott was considering his mortality and how his death would affect his online business. He made a list of things to ‘hand on’ to prevent all his hard work going up in smoke.
I read all the way to the bottom, thinking I really must make similar contingency plans, and then saw my own name.
“Thankfully I am an online nobody, some bloggers like Darren, Paula, Shona & Yaro are brands who could lose most to all income without their actual presence…”
While I was sleeping, someone had called me a brand and considered my mortality. I was touched.
This was my comment:
“Woohoo, I’m a brand! That means I must be ready to create my own perfume line. “Rich Minx – the scent of moneyâ€. You’re right, if I went to the great Blogosphere in the sky my blogs would not hum along nicely without me. Mental note: must clone self. I’m not sure my family would miss the $3 a day though
”
Have you planned for your possible rendezvous with Death? Would your blog hum along nicely without you? Are you insured? Do you have a will? These are all deep questions for so early in the morning here but most of you are at midday yesterday so should be able to catch these curveballs.
* Weetbix is a New Zealand wheat cereal that tastes better than Weetabix. Marmite is a black yeast extract that you spread on toast and only tastes good if you were raised on it and tastes better than Vegemite, which is a similar spread that Australians like.

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Thursday, July 26th, 2007 at 7:37 am
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